Wednesday, July 05, 2006

White is better?

Sony's PSP is struggling against the DS worldwide. To counter the hype of the DS lite, Sony is launching a white PSP in Europe. To do this, they came up with this billboard ad:

In our day and age, is this considered racist? It's a European ad, do you think it would work in our country?
Personally, I'm reminded of an episode of South Park where there was a racist flag of a black man being hung by whites. The children of the town didn't realise it was a racist flag, because they did not distinguish the people in the flag by colour. Maybe the same goes in our generation, and the use of colour in this ad really doesn't have racial undertones. Or maybe it was used as an eye catcher?